Privacy Policy

Primecard is committed to maintaining your confidence and trust and, accordingly, maintains the following privacy policy to protect personal information you provide online.

Basic Confidentiality Policy

It is Primecard's policy that personal information, such as your name, postal and email addresses, telephone number, account number and credit card number (if provided), is private and confidential. Accordingly, the personal information you provide is stored in a secure location, is accessible only by designated staff, and is used only for the purposes for which you provide the information (such as to mail membership materials to you or process your AutoPay payment).If you also indicate on our site that you would like to receive emailed information about Primecard programs and services, such as directory updates, new restaurant listings, or membership benefit updates, your personal information will be added to appropriate Primecard mailing lists. You can place or remove yourself from these mailing lists by visiting the "Email Subscriptions" area of the Primecard Web site at http://www.primecard.com.

No Release of Information to Third Parties

Personal information will not be released to third parties except to further the purpose for which you provide the information, and/or making online purchases. Personal information can also be released if release is required by law or is pertinent to judicial or governmental investigations or proceedings. There are no other circumstances under which we will provide or sell personal information to third parties.

No Computer Tracking of Identifiable Information

Our computer is not set up to track, collect or distribute personal information about its visitors. It does recognize the home server of visitors, but not email addresses. For example, we can tell which Internet Service Provider our visitors use, but not the names, addresses or other information about our visitors that would allow us to identify the particular visitors to our sites. This information is used only for internal purposes by Primecard Information Systems staff.

In addition, our Web sites track information about the visits to our Web sites. For example, we compile statistics that show the daily number of visitors to our sites, as well as the daily requests we receive for particular pages on our Web sites. These aggregated statistics are used internally to better provide services to the public and may also be provided to others, but again, the statistics contain no personal information and cannot be used to gather such information.

Surveys & Questionnaires

From time to time our site requests information from users via surveys or questionnaires. Participation in these surveys or questionnaires is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and address), and demographic information (such as ZIP Code, age, income level). Contact information will be used to notify the winners and award prizes (if appropriate). Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site, as well as improving the services offered to our Cardholders.


This Web site takes every precaution to protect our users' information. When users submit sensitive information via the Web site, the information is protected both online and offline.When our application/order forms ask users to enter sensitive information (such as credit card number and/or Social Security number), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our application form, the lock icon on the bottom or top of Web browsers such as Chrome and Microsoft Internet Explorer becomes locked, as opposed to unlocked or open, when you are just "surfing".While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user information offline. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, a Cardholder Services clerk or a Contact Us representative) are granted access to personally identifiable information. Furthermore, all employees are kept up-to-date on our security and privacy practices. Finally, the servers on which we store personally identifiable information are kept in a secure environment. If you have any questions about the security at our Web site, you can send an email to [email protected].


Cookies are data that a Web site transfers to an individual's browser for record-keeping purposes. Cookies, which are an industry standard used by most Web sites, including those operated by Primecard, can facilitate a user's ongoing access to and use of a site. The cookie itself does not contain any personally identifiable information. The Primecard Web site requires that cookies be enabled on the users' browsers, to correctly manage special offers, affiliate memberships, and other personalization features of the Web site. While it is possible to disable cookies on most browsers, a browser with cookies disabled may not be able to navigate the Primecard Web site.

Links To Third Party and Co-Branded Sites

Primecard has established relationships that allow visitors to our Web site to link directly to sites operated by third parties. Some of these sites may be "co-branded" with a Primecard or Primecard Online logo; however, they are not operated or maintained by Primecard. Primecard chooses its business partners carefully. However, Primecard is not responsible for the content or practices of Web sites operated by third parties that are linked to our site. These links are meant for the user's convenience only. Links to third party sites do not constitute sponsorship, endorsement or approval by Primecard of the content, policies or practices of such third-party sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Supplementation of Information

In order for this Web site to properly fulfill its obligation to our customers, it is sometimes necessary for us to supplement the information we receive with information from third party sources.

For example, to determine if applicants qualify for the Primecard Card, we use their names, addresses and Social Security numbers to request a credit report. When processing applications for a co-branded Primecard Card, we may share applicant information with the appropriate Primecard business partner to determine each applicant's eligibility for the co-branded Card.

Notification of Changes

If we decide to change our privacy policy, we will post those changes on our Web site. In this way, our users are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

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