PRIMECARD LAUNCHES NEW ADVERTISING CAMPAIGN TAKING ON THE ONLINE DISCOUNT DINING COUPON INDUSTRY AND ITS GIANTS

After 25 successful years in the discount dining industry, Primecard® launches a new advertising campaign directly challenging the online discount dining coupon model and its giants. Beginning April 8th, the "Groupoff" campaign will be featured on Billboard, Radio, TV, and Print Ads throughout the South Florida and New York Metro area. The campaign focuses on the inconveniences and impracticality of using online dining coupons versus the rewards and ease of Primecard.